Sergio Seixas


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London School of Business

LSBF is one of Europe’s fastest growing business schools. They offer industry-focused programmes designed to reflect global market trends. They attract the most talented and ambitious candidates globally, and works with their corporate partners to develop programmes structured with an international perspective in mind. It is offered an unrivalled portfolio of professional qualifications, as well as innovative degree programmes at postgraduate and undergraduate level, giving students the flexibility to tailor their studies to meet their own bespoke career aspirations.

London School of Business and Finance was established in 2003, and has grown from a single college focused on professional qualifications to a business school providing executive education courses as well as postgraduate degrees delivered online.

LSBF now has campuses  in the UK, Sydney, and Singapore. They also deliver programmes via  online learning platform, which allows students to study entirely online from anywhere in the world. They currently have students from over 150 countries.

LSBF is a member of Global University Systems (GUS), which is a growing network of 20 institutions and academic partners providing education to over 40,000 students worldwide.

History and Development

The first overseas campus was opened in Toronto, Canada, in 2011 (since then the brand has been rebranded to Toronto School of Management). It was followed by the Singapore campus later that year, making LSBF the first UK-based business school to have a campus in the Asia-Pacific region.  Also in 2011, David Blunkett – the former UK Home Secretary and Education Secretary – was appointed as a visiting lecturer. He has continued to be involved in LSBF’s operations ever since, including conducting interviews for the school’s Great Minds video series with figures such as Richard Branson, Tony Blair, and Sir John Major.

Short courses, London – 4 days.

The short courses cover a wide range of topics, allowing professionals to build new skills or improve areas that need strengthening.

Each course covers a very specific element of either finance, marketing or management, allowing you to focus your professional development exactly where you need it. These programmes can also count towards your CPD UK requirements.

Each course lasts 28 hours covered in 4 days.

Investment: £1.595,00 except The Mini-MBA that costs : £2.200,00.

Mini MBA Executive Development Programme

Being a successful leader requires understanding many subjects and practising a range of skills. The miniMBA programme will introduce you to a broad range of business areas, giving you the ability to make effective management decisions. With this course, you will gain a good understanding of key strategy and leadership issues and the latest trends in business.

This is knowledge that will immediately benefit your personal and professional development, as well as improving your performance in the workplace. You will also be able to identify new areas to focus on if you choose to undertake further study.

Key areas covered:

  • The challenge of managing yourself;
  • Successfully managing individuals;
  • Leading high performance teams;
  • The fundamentals of finance and budgeting;
  • Guiding growth through effective business strategy;
  • Inspiring and managing change.

Financial Planning and Analysis

This financial analysis course provides an understanding of how financial planning and analysis can be applied by companies to gain a competitive edge in terms of identifying cost patterns, uncovering savings and maintaining cash flow. The key element of the programme is the focus on practical application of financial models and analysis, which are used to assess strategic and operational positions by leveraging a wide range of options to reduce cost and create additional value for companies. You will learn about the financial business environment, strategic planning, management reporting, and decision control support.

Key benefits:

  • Undertake financial analysis training in order to apply financial models and analytical tools;
  • Provide recommendations to support strategic initiatives such as productivity increases, risk mitigation, and the optimisation of profitability;
  • Analyse and report on the financial implications of various operational decisions and recommend a course of action;
  • Create and drive business intelligence and planning improvements within an organisation;
  • Identify business performance reporting challenges and priorities.
  • Develop and monitor specific performance indicators, reporting on trends and identifying causes of unexpected variance;
  • Conduct financial modelling, analysis and valuation exercises to support new product development and other ad hoc initiatives;
  • Prepare and present reports to senior management with confidence.

Finance for Non-Finance Managers

This finance for non-finance professionals short course will develop your understanding of how decisions can affect and improve an organisation’s financial performance. The course will help clarify jargon, explore key ratios, and examine key trends and areas for concern. There will also be an emphasis on identifying any future issues, threats, and opportunities and how to plan and budget for them.

Key benefits:

  • Make better bottom-line decisions with a working knowledge of the numerical side of business;
  • Understand business dynamics and take initiatives that are in line with short and long-term goals;
  • Take the guesswork out of your decision-making and deliver the results you need;
  • Cultivate proactive working relationships with financial professionals and enhance your value to the organisation;
  • Learn how to “think finance” and translate various measurements of performance into financial terms;

Digital Marketing and Social Media

This internet marketing course focuses on the practical application of social media and digital marketing tools with the aim of setting up and maintaining a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. Over the four-day duration, you will design creative campaigns and innovative solutions for digital and social media.

Key benefits:

  • Develop integrated digital media marketing strategies aligned with general marketing and business objectives;
  • Design and deliver a social media communication programme;
  • Implement marketing communication plans using online channels
  • Analyse performance and critically evaluate the effectiveness of online marketing activities;
  • Understand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities.

Strategic Brand Management

This brand management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Key benefits:

  • Recognise brands and the role of brand management in creating and developing valuable assets;
  • Analyse how to assess and create brand values and choose market positions;
  • Explain how to plan and create marketing initiatives to support brands.
  • Recognise how to monitor brand performance and assess what this means;
  • Critically evaluate how to develop brands, introduce new products, and enter new markets;

Management Consulting and Project Management

Learn project management with LSBF and focus on the practical application of management consulting and project management tools. This will help you to resolve issues, generate value, maximise growth, and improve business performance for internal customers or external clients. Students will learn how to understand clients’ situations, conduct analysis, and prepare business proposals for recommended solutions. Unlike other project management courses, you will develop your confidence in presenting solutions to senior management teams and board members through practical experience.

From there, you will learn how to turn approved proposals into projects. You will be able to manage the timescales, costs, and resources needed, and ensure that each stage of the project is progressing on time, on budget, and at a high standard.

Key benefits:

  • Discover how to use best practice tools and techniques to help you identify processes that are inefficient or ineffective.
  • Study project management to build your confidence in making well-substantiated recommendations.
  • Develop your ability to confidently manage a full life cycle project, from initiation to closure and benefits realisation.
  • Build your interpersonal and leadership skills.

Strategic Business Planning

This short course covers the end-to-end strategic business planning lifecycle, providing an excellent overview of developing a strategic plan. Participants will learn how to formulate a vision/mission, undertake strategic analysis (using internal and external logic), set objectives and KPIs, make decisions, and develop themes for the implementation of a corporate business plan. Professionals will learn how to combine the individual components of analysis, formulating and planning strategy. This business planning course will give you a ‘joined up view’ of how the strategic process should work, underpinned by a large selection of tools, techniques, and frameworks that will help you tailor a plan to your organizational needs.

Key benefits:

  • Describe a typical business strategic plan, its layout, and its contents;
  • Choose appropriate frameworks for analysing the external environment and using internal capability to produce sharper insights;
  • Recognise cognitive bias and how to mitigate its impact on your decisions;
  • Identify the key activities required to successfully execute strategic business plans;

Strategic Leadership and Change

This strategic leadership and change course will give you an in-depth understanding of how to give your company a competitive edge by identifying and developing the right strategy. Students  learn about fostering the right environment through leadership, which is vital for any business both at a strategic and operational level.

Participants will also learn various strategic management and leadership techniques that will enable you to develop strategies, lead effectively, and sustain high-performance teams. At the end of the course, you’ll be able to foster an innovative working environment and gain a competitive advantage.

Key benefits:

  • Learn from case studies and practical team challenges, and apply what you have learnt to real management situations.
  • Build your confidence and competence in working with complex stakeholder relationships to influence outcomes and achieve results.
  • Develop and enhance your personal strategic leadership approach to become a confident leader.









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Sergio Seixas


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